MOBILE METSERVICE

May 13, 2010

MetService has launched a mobile version of its website, m.metservice.com, containing weather warnings, current conditions and 10-day forecasts for towns and rural regions, marine area forecasts, ski field and mountain conditions and forecasts, rainfall radar maps, and weather maps.

“This is a significant step forward for anyone needing to access weather information in New Zealand while on-the-go,”  said Craig Delany, MetService’s Interactive Manager.

“Getting safety information out and visible to as large a group as possible is a very high priority for MetService, and m.metservice.com will be a key communications tool for those messages,” Delany said.  “Beyond the safety aspect, our research indicates that because weather is such a major influence on our daily lives in New Zealand, access to useful, accurate and localised weather information will prove to be very popular for the general public, boaties, farmers, and many others.”

Metservice.com is consistently one of New Zealand’s most-visited websites and Delany expects m.metservice.com to prove just as popular – especially with the increasing number of internet-capable phones on the market and lower costs for access plans.

MetService’s new site is specifically designed for fast and efficient mobile use and adjusts automatically between larger touch-screen devices such as the iPhone, Windows Mobile and Google Chrome hardware, to the many smaller non-touch screens of various sizes.  Compatibility with devices will continue to be refined over time, but MetService’s technical team has already tested m.metservice.com on a wide range of the most popular New Zealand handsets.

Further information on the mobile site is available at www.metservice.com/services/mobile, including the ability to provide feedback on the new site to MetService.

“As we have lots of plans for both metservice.com and m.metservice.com it’s always great to hear directly from our users so we can refine our ideas,” said Delany.

For further information please contact:
Mark Ottaway, General Manager Marketing and Communications, 04 4700703
mark.ottaway@metservice.com

(C) Copyright Meteorological Service of New Zealand Ltd 2010

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